HTC has just launched a new version of HTC Sync that allows media syncing with the HTC Wildfire. HTC claims that the new version is "Now packed with new features, this version features a media sync that is compatible with popular media players available on your PC." It is admittedly a bit vague, as we don't know which popular media players it is referring to.
HTC claims that this media sync will be launched on other devices soon. If you have an HTC Wildfire, check this out and let us know in the comments.