Google TV A Gaming Opportunity? Logitech Thinks So

August 2, 2010 - Written By Chris Yackulic

Logitech’s Google TV companion box is coming to a television near you, bringing “seamless search and access to content anywhere on the Web” to the small screen. If it isn’t enough to challenge the way we’re watching TV, Logitech and Google TV want to take ongaming conventions as well.

Logitech CEO Jerry Quindlen’s excitement could barely be contained: “I think the real opportunity for gaming for us going forward is going to be continuing to be around PC for sure, and frankly I think the emerging gaming opportunity with Google TV. We think there will be a lot of interest to Flash-based games. There will be a lot of opportunity for us with peripherals around that.”

It is evident where Logitech wants to go next with Google TV. Quindlen admitted the Revue is probably the only box the company is making around Google’s service, and will focus on creating peripherals tied to the gaming possibilities. The plan is to use profits from the sale of their Google TV box, and market awareness (such as Google TV parties) to the masses.

Since the Android Market will not be available on Google TV, one must ask where these games will be developed. It’s reported that Google has invested $200 million into social game maker Zynga, started it’s own platform named Google Games, and after hiring a Developer Advocate for Games, is looking now on the search for a Product Management Leader of Games. At this point, it’s safe to say Google has something up it’s sleeves in the name of gaming, and Logitech is along for the ride.