Chatr Wireless is Rogers answer to Mobilicity, Wind Mobile and Public Mobile – the new carriers to the Canadian market. Each of these new carriers provides unlimited talking and texting for a great price, these plans are offered contract-free and without hidden fees. The new carriers are up in Montreal, Toronto, Vancouver, Calgary and Edmonton. It is no surprise then that Chatr will be launching in Ottawa, Toronto, Edmonton, Calgary and Vancouver.
Rogers EVP, John Boynton, stated that Chatr is targetting ""the very basic need customer with above average usage, average to below average income, sophisticated in the sense that they've been a wireless customer for a little while so they don't need a lot of help with support."
The main attraction to the brand is their established network. "You'll have no worries – thanks to fewer dropped calls, better reception, and one low monthly fee for all the talk and text you can handle – so you'll talk happy." This, combined with competitive plans, could pose a threat to the new carriers.
Chatr will launch with two plans: Talk Unlimited and Talk and Text Unlimited. Talk Unlimited will be offered at $35 per month, while Talk and Text Unlimited will be offered at $45 per month. Both plans come with Caller ID, Call Waiting, Call Forwarding, Group Calling and Unlimited Incoming Texts. Outgoing calls in your zone/province will be unlimited, but will charge at $0.10/minute when travelling. For the Unlimited Talk plan, it will cost you $0.25 to check your voicemail, and $0.10 per texts past 50. These plans are tentative, but do not seem far off from the competition.
No smartphones will be offered with Chatr, at least not immediately. However, the phones they do offer will be quite nice and affordable. The Nokia 1661 called "The essential" for $49.99; the Nokia 2680 as "The Slider" for $89.99; the LG GB125R as "The flip" for $69.99 and the Samsung Gravity as "The QWERTY" for $149.99 (See below).
Keep your eyes peeled in the coming weeks for this new brand by Rogers Wireless.