Rogers’ Chatr not Feeling the love from Mobilicity

July 30, 2010 - Written By Chris Yackulic
Earlier this week we reported that Charman John Bitove would file a formal complaint with the Competition Bureau if Rogers went forward with their Chatr launch. It was believed that this prompted to delay the Chatr launch. Rogers issued a memo to all its retailers asking them to keep all Chatr marketing material and inventory in their storage room until further notice. It seems as though Mr. Bitove’s threat of bringing the release of Chatr to the Competition bureau didn’t cause as much impact as the Mobilicity Chairman would have liked. Chatr was released on Wednesday July 28 and Mobilicity will be pursuing legal action against the carrier. Whether the claim against Chatr is founded or not, Mobilicity firmly believes that Rogers intent is “to destroy our success” through the “abuse of a dominant position.” If we compare the two service offerings of both companies, Mobilicity actually has the better deal. Including unlimited local talk, voicemail, call forwarding, call forwarding, call waiting and 3 way calling at $35 per month. Whereas for $35 per month on Chatr you can expect to get unlimited local talk it will cost you 25 cents per minute to check your voice mail. Mobilicity should stand behind their product and service and try and differentiate themselves as the better discount carrier, attack Rogers on a competitive level, not a legal one.