HTC Switching to SLCD from AMOLED

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HTC has had a real problem meeting the demands of the consumers with the heavy hitting devices like the HTC Droid Incredible and the HTC Evo 4G. In June, we heard that the Taiwanese manufacturer was going to switch the display on the Google Nexus One, the HTC Desire and the HTC Droid Incredible and while nothing was officially announced, that news left some of us hanging.

"HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand," said Peter Chou, CEO of HTC Corporation. "The SLCD displays provide consumers with a comparable visual experience to HTC's current 3.7 inch displays with some additional benefits including battery performance."

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We have already noticed a display switch for the HTC Evo 4G to the Epson display and while they had switched the display they have also switched to poor quality. HTC has announced officially, that they have moved to Super LCD displays and that,"Super LCD displays use five times less battery than normal LCD." One of their largest selling points for devices before was the AMOLED display and how AMOLED saved battery power. They also state that they are "committed" to both display technologies and that they will be using them both on future devices and we will see just how comparable these displays really are.

"HTC believes that both technologies offer exceptional user experiences, and we will employ both types of displays concurrently within our current product lineup."

HTC is looking at expanding their production facilities and are rumored to be working on their own display for future devices that would eliminate any future shortages.

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HTC official press release:

HTC INTRODUCES SLCD DISPLAY TECHNOLOGY TO ITS PORTFOLIO

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New Displays to be integrated into HTC Desire and Nexus One

Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

"HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand," said Peter Chou, CEO of HTC Corporation. "The SLCD displays provide consumers with a comparable visual experience to HTC's current 3.7 inch displays with some additional benefits including batteryperformance."

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SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony's new VSPEC IIIâ„¢ technology.

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

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