Rogers to launch Chatr, New low-cost brand to compete with WIND

Forgive us for keeping this really short, but there's still a lot of information we don't know. Over the last few days, we've been hearing a lot of Canadian birdies singing that Rogers Wireless is planning to launch a new wireless brand in Canada. To be known as Chatr, the carrier is said to have been created solely for the purpose of putting wireless upstarts WIND Mobile and Mobilicity out of business by offering affordable handsets and great rate plans. It is said that the training of employees will begin in earnest as of mid-July, and will be followed shortly with the official launch of the brand in Vancouver, Edmonton, Calgary, Toronto, and Ottawa. We do not have specific information about pricing at the moment as that is still being worked out by the high ups, but we do know for a fact that the handsets Chatr will offer include the Nokia 1661, Nokia 2680 slide, Samsung Gravity and the LG Sapphire. We'll be back with more as we get it.

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