Rogers Officialy Announces new unlimited talk- text brand 'Chatr'

Rogers has officially announced their latest wireless brand called "Chatr". This is a brand spanking new division that caters to those who want to get on a plan with unlimited talk and text. Although there are no official launch cities announced, Chatr is expected to be available in Toronto, Calgary, Ottawa, Edmonton and Vancouver later this Summer. These are the same locations that Wind Mobile and Mobilicity operate in.

Here are the details of Chatr Wireless:
- They will offer Unlimited unlimited talk and text plans
- No term contracts within defined Chatr zones
- Will be supported by independent customer care and extensive retail distribution
- Rumoured handsets are: Nokia 2680 Slide, LG Sapphire, Samsung Gravity

TORONTO, June 30 /CNW/ - Rogers Communications Inc. today announced the introduction of a new mobile phone brand to focus on the growing unlimited talk and text category. The offering, called chatr, is the first in the category to offer unlimited talk and text to customers with the reach and reliability of a proven network.

"We've been watching this niche but growing category closely and it's clear that some Canadians want to use their handsets for voice and text only but want a network they can trust," said John Boynton, executive vice president and chief marketing officer for Rogers Communications.

chatr will offer voice and text only, and unlimited pricing options without term contracts within defined chatr zones. chatr will be supported by independent customer care and extensive retail distribution. Information on markets, pricing plans and available handsets will be provided by chatr when it launches later this summer.

"The launch of a third brand mirrors many other industries like the hospitality and retail sectors and is designed to offer Canadians more choice," added Boynton.

The introduction of chatr rounds out Rogers' existing multi brand approach to targeting distinct market segments. The Rogers brand will continue to deliver leading edge devices; a proven, reliable and fast network; handset servicing; and world class tech support. Fido will remain a value brand with superior service that cares about the customer and the environment. chatr will offer Canadians unlimited talk and text plans backed by Canada's reliable network.

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