Google Goes to War with Apple Again, This Time with Google Music

If you, like me, have been begging the Google gods to provide some sort of streamlined music shopping experience on your Android powered handset, it seems that the gods indeed have heard our pleading.  It looks like the Google Music service may be launching this Fall.

Cnet is reporting that according to several music industry insiders, Google is reading their music service to launch this fall, way ahead of original expectations, and finally giving music companies what they have been begging for themselves; a strong competitor to iTunes so that they have some leverage to finally negotiate with Apple, and not feel like they have their hands in a vise everytime they have to make a deal with Apple.

Google it seems has been working on this service for a while, as they have acquired companies like Simplify Media, which allows users to stream music to their mobile devices from a home library using a cloud music concept.  Now it is rumored that Apple has been looking and developing their own cloud based music service, but if Google launches it this Fall, it will be a significant victory.  Imagine if you will that we finally get a subscription based service that actually works, like the one we have been begging Apple to launch.  Imagine if Google finally made that a reality, and how much of a success that would be.  I for one am excited about the prospect, and am looking forward to this Fall to see what finally lands regarding this service.  Google Music FTW!

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