Samsung’s Canadian arm is hoping to inspire people to conquer their fears with a new campaign appropriately titled #BeFearless, with which it’s promoting the use of its Gear VR virtual reality headset to help people be fearless in everything they do, whether it’s mastering the art of conversation in an interview or setting out on an expedition that you might have otherwise been putting off due to your fear of heights. Whatever the case may be, Samsung thinks the Gear VR can help, and it’s challenging individuals to give things a try through the use of #BeFearless apps.
Naturally, its first two applications (which are presumably the first two of more to come) are about the fears of public speaking, and the fear of heights. If you’re someone who has trouble with one of or even both of those things, it starts to make a little bit of sense how something like an immersive VR experience could help you overcome those fears. The experiences of VR dump you right into the middle of so many different worlds, a lot of them based on fantasy, whether it be a game or a movie of some sort, and many of those experiences do their job inexplicably well of placing you in the middle of something so real it’s almost as if you’re part of what’s going on. With that mind, #BeFearless Public Speaking and #BeFearless Heights are setting out to immerse users in situations that might make them uncomfortable at first, but will likely lead to an end result of mastering those two environments.
For people to use the apps, they’ll need to have the Gear VR headset, new or old model, and a compatible Galaxy smartphone. In addition, users will also need a headset with a mic, and while this doesn’t need to be Bluetooth-enabled, Samsung points out ever so subtly in their tutorial video that the Gear IconX would be perfect for the job. They also recommend the use of a Gear S3 to help measure your heart rate during the process. Both apps will have a fairly in-depth set of actions that can be completed and an overall robust experience. With the public speaking app for example, users can upload their own PDF presentation that they may be planning to use in a real-life situation, and act out that presentation in the app in front of a crowd of digital people, followed by a series of scores and results to measure their performance. It’s certainly a different use of VR technology compared to most of what’s been promoted thus far, but it’s likely going to be quite useful too.