Samsung Aims To Transform Fashion With Smart Mirrors

December 6, 2016 - Written By Dominik Bosnjak

The Internet of Things (IoT) industry is still young, and people are only now getting accustomed to the idea of controlling their lights with their voice, telling their speaker to put on some music, and adjusting their pet’s feeding schedule with their smartphone. However, while consumers are yet to completely embrace the convenience brought to us by IoT devices, the tech industry is hard at work developing new products. Given how Samsung is one of the largest tech giants on the planet, it’s not surprising that the Seoul-based conglomerate is also leading these IoT advances.

Among other things, Samsung is currently working on a new generation of smart displays called Mirror Displays. The company’s latest achievement is an evolution of the so-called smart mirror concept which Samsung debuted in mid-2015. Earlier this year, the company presented its new technology during New York Fashion Week, one of the most popular fashion events on the planet. Working in collaboration with a production company FTL Moda, Samsung ennobled the latest New York Fashion Week by equipping its venue with a number of interactive mirrors which visitors could use to get a glimpse into the future of shopping. For example, if a person tried out some piece of clothing in front of Samsung’s connected mirror, the said device would make recommendations regarding other products and colors which complemented their pick. Naturally, this experience can be customized by retailers who can use smart mirrors to highlight specific products or product combinations to customers.

So, in addition to offering a solution for engaging customers, Samsung’s smart mirrors are also a useful tool for informing consumers. If that doesn’t sound appealing, how about augmented reality filters? Samsung’s solution also allows customers to try out clothes like they would try out Snapchat filters. While Samsung is already offering Mirror Displays to shops through resellers, it’ll probably be a while before they really catch on. However, the South Korean tech giant firmly believes that technology is the future of the fashion industry which is why it’s more than adamant at being a part of that future. It remains to be seen whether Mirror Displays are the ideal entry point to the fashion industry Samsung is looking for, but even if they’re not, the tech giant is bound to continue trying.