One doesn’t need to look at charts and measurement graphs to know, or at least have some idea, that people are spending more money online through their mobile devices than ever before, but seeing things on a chart certainly does add some perspective. According to a recent report from ComScore about the amount of money spent via online shopping over the holiday season, specifically for Thanksgiving and Black Friday as well as Cyber Monday, consumers had spent over $1 Billion via mobile device online shopping on Cyber Monday alone, which is up from around $782 Million at the same time during the previous year.
Just for Cyber Monday that’s an increase of around 29 percent year over year, and a 20 percent increase for both mobile online shopping and desktop online shopping for Cyber Monday between this year and last, with a combined total spending amount of $3.68 Billion compared to $3.06 Billion in 2015. Both Thanksgiving and Black Friday also saw a rise in online spending via mobile devices, although the figures for these two days are combined into one lump sum as opposed to Cyber Monday being all by itself. For Thanksgiving and Black Friday, consumers a combined total of $1.394 Billion, compared to just $1.042 Billion the previous year. Naturally, Cyber Monday is all about grabbing the best deals online, so it shouldn’t surprise that it commanded a higher spending amount for online shopping via mobile than the other two days each by themselves.
Mobile device online shopping wasn’t the only method to see an increase, as more consumers spent money online via desktop as well, seeing an 18 percent increase year over year for Thanksgiving and Black Friday, and a 17 percent increase year over year for Cyber Monday. In total more people spent money online through desktops than on mobile devices for both shopping segments, but their increases in spending percentages weren’t nearly as high. However, because the percentage increase in mobile spending during Thanksgiving and Black Friday was higher, totaling about 34 percent year over year from 2015, the combined increase in online spending for those two days for both mobile and desktop was higher as well, totaling 23 percent more spending year over year from 2015.