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Samsung to Take Hyperlocal Approach to Boost Sales in India

April 21, 2016 - Written By Tom Dawson

When it comes to emerging markets such as India – and other Asian markets, as well as Africa – big name brands are looking to place their flags firmly to take a piece of the pie for themselves. Where India itself is concerned, Samsung has managed to make a name for themselves and often compete with local brand Micromax for the top spot in market share for smartphones. This doesn’t mean that there isn’t room for improvement of course, and this is just what Samsung have in mind for the future, and reports are saying that Samsung will be taking a “hyperlocal” approach to their online sales.

The new approach would see Samsung selling their products online through the big online ecommerce sites Amazon, Flipkart and Snapdeal, much like everyone else does. However, the “hyperlocal” approach will come after the sale has been made, with Samsung setting up installation and stock warehouses in more areas across the country, to offer a customer-centric experience once an order is made. This would include better and faster delivery, and for larger pieces of electronics include installation and setup, too. In India, the online ecommerce market has its major players and one of the only ways to ensure strong sales is to go through these major names.

Samsung might be struggling to make a name for themselves in China and Japan, but in India the firm is already a big deal, and creating better customer service overall will no doubt help further their brand exposure and lead to stronger sales in the region. As names like Xiaomi move in from China, Samsung has their work cut out for them, and while using names like Amazon and Flipkart will help push sales, their part of the equation needs to be equally – if not better – as good to ensure a smooth purchase for consumers. Speedy delivery is something that people have come to expect in India, and if Samsung can get that right, mixed in with some quality aftermarket care and Samsung could become a big name in India far beyond just smartphones.