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Xiaomi Introduces ‘Mi Ecosystem’, Company’s New Sub-Brand

March 29, 2016 - Written By Kristijan Lucic

Xiaomi and Huawei are currently China’s largest smartphone manufacturing companies. These two tech giants have launched various smartphones in 2015, and were actually close one to the other as far as smartphone sales in China go, but Xiaomi managed to trump Huawei. That being said, Xiaomi is not only a smartphone manufacturer, not even close. This company actually tends to release all sorts of smart gadgets, ranging from smartphones and tablets, all the way to fitness bands, smart TVs, and even products like air purifiers.

Having that in mind, Xiaomi has just announced a new sub-brand called ‘Mi Ecosystem’. Xiaomi partners up with various companies in order to release Xiaomi-branded products, and such devices will now fall under the ‘Mi Ecosystem’ brand. To build this ecosystem, the company has invested in 55 companies that manufacture devices outside of the smartphone, smart TV and smart router domains, which were Xiaomi’s main focus points and something Xiaomi manufactures on their own. Out of those 55 companies, 29 of them have been incubated by Xiaomi since they were founded basically, and over 20 Mi Ecosystem companies have launched products and won 28 international design awards, according to Xiaomi. Xiaomi has opted to highlight some of the companies they’ve invested in, like Zhimi, for example, a company which sold over one million air purifiers in only a year, while they’ve sold 46.9 million power banks to date. Huami, on the other hand, has sold more than 18.5 million Mi Band fitness bands to date, which is commendable.

Xiaomi’s founder and CEO, Lei Jun, said that the company started exploring the ecosystem business model two year ago in order to ‘promote and upgrade’ Chinese manufacturing with the new ‘Made in China’ concept. Now, during the event, Xiaomi has also introduced a new product which will be a part of the ‘Mi Ecosystem’, the Mi Induction Heating Pressure Rice Cooker, a device you can check out in the images down below. This device employs a magnetic relief valve in order to control the pressure inside the rice cooker, and set an ideal boiling point of water. This device is also WIFi-enabled, and can be controlled via Xiaomi’s Mi Home application. Xiaomi’s all-new Rice Cooker is priced at 999 Yuan ($153), and will be available on Mi.com in China during the Mi Fan Festival (Xiaomi’s anniversary) on April 6th.