Samsung Logo 2016 AH (9)

Samsung Now 3rd-Most Reputable Company In The US

March 31, 2016 - Written By Kishalaya Kundu

Alongside LG and Hyundai, the Samsung Group is one of the largest and most well-known conglomerates based out of South Korea with business interests as varied as food processing to textiles and insurance to ship-building. However, the jewel in Samsung’s crown has to be its electronics business, which operates as an autonomous, wholly-owned subsidiary called Samsung Electronics. The company manufactures a whole gamut of tech products including consumer electronics devices like television sets and refrigerators to electronic components like semiconductor chips and display panels. Currently, it is the world’s largest smartphone manufacturer ahead of companies like Apple, Huawei and Xiaomi, and also the world’s second-largest semiconductor chip-maker after Intel and ahead of Qualcomm.

Now, the company has added yet another feather to its cap, having been voted by New England-based consulting firm, Reputation Institute, as the third-most reputable company in the US for the year 2016. According to the Boston, Massachusetts-based firm, the South Korean consumer electronics leader scored 84.4 points out of a possible 100, giving it the number three spot in the list of “100 most reputable companies” in the US in the survey conducted by the aforementioned organization. Samsung also ranked as the most reputable firm in the tech industry for corporate social responsibilities (CSR). According to Reputation Institute, it conducts online surveys among users, to rate companies on seven parameters – products and services, innovation, workplace, governance, citizenship, leadership and performance.

While many of the rankings are along expected lines, some of the findings may come off as a little surprising though. While Google has consistently topped many lists as the ‘Best Place to Work’ in the US and beyond, the company fails to make it to the top 50 for at least the second year in a row, and in fact, has dropped from the 51st spot to a lowly 70th this time around. Meanwhile, Apple Inc. one of the largest and most well-known technology companies in the world, failed to get into the top 100 this year. Coming to companies that did make it to the top of the heap, Amazon came in at number one for the third year a row, having notched up 85.4 points this time around. Hallmark took up the second spot on the podium with 85.1 points, while Kellogg, Sony, Johnson and Johnson, Rolex, Intel, Netflix and Walt Disney rounded up the top ten.