Samsung Logo 2016 AH (3)

Samsung Named Most Trusted “Mobile Phones” Brand in India

March 4, 2016 - Written By Tom Dawson

Samsung’s home might be South Korea, but the firm of course operates all over the globe, and somewhat surprisingly – given their often highly-priced devices – Samsung is a big name in India. Constantly battling it out with local brand Micromax for the top spot, Samsung smartphones seem to be a big hit with the Indian consumer. So, it could perhaps come as no surprise that Samsung has been named one of India’s most trusted brands in the 2016 edition of the Brand Trust Report India Study issued by India’s Trust Advisory. The report is ran every year, and this year Samsung took a number of Number 1 spots in a handful of different subcategories, including the “Mobile Phones” subcategory.

In the “All India” ranking, Samsung even managed to back the number one spot overall, leading Sony and LG to make up the Top 3 spots. Rounding out the Top 5 in fourth and fifth, respectively were Nokia and Tata. It’s unsurprising to see Tata in the Top 5 of the All India ranking, but to see Nokia up there is a little curious. After all, the firm hasn’t been on the scene in a big way for a long time now. Back to Samsung though, and they took home the top spot in the “Personal Gadgets” category and of course the top spot in the “Mobile Phones” category. Fierce rival Micromax meanwhile, only managed to rank 25 in the All India section and third in the “Mobile Phones” category. One firm that has shot up in the ranking since last year’s report is HTC, ranking just 80 in last year’s report and 37 this time around. That’s a massive improvement and the Taiwanese firm managed to score a ranking of fifth in the “Mobile Phones” category.

A new arrival to this year’s list is of course Xiaomi, and entered the “All India” ranking at 728, out of 1,000 ranked brands. They did however, manage to score a ranking of eighteenth in the “Mobile Phones” subcategory, so things weren’t too bad for the country’s latest import from China. This time next year however, it wouldn’t surprise us if Xiaomi were to be ranked a hell of a lot higher, especially given Indian-exclusive devices like the Mi 4i and the upcoming Mi 5.