When it comes to streaming music services, Android users have their pick from a handful of different options from Spotify, to Play Music, to Pandora, to Tidal, and now even Apple Music. Samsung device owners can also get their hands on Samsung’s own streaming music offer called Milk Music, which at one point was rumored to be closing down and making way for Tidal as Samsung was rumored to be purchasing the streaming service. Samsung later confirmed that the Tidal acquisition was not true, but they did not comment on the nature of Milk Music shutting down. While Samsung’s global plans for Milk Music still remain a mystery, as of today the company has confirmed that they will be closing down the Milk Music service in Australia.
What this means for the remainder of Samsung’s users of the service in other regions is still unclear, but with the service shutting down in at least one market that leaves the open the possibility that Samsung could be starting the service closure with Australia and moving to other regions around the world in the future. For those in the Australian market, Milk Music was not available for long, having just a little over one year in active status by the time Samsung plans to close the streaming service at the end of next month on April 28th, at which point customers will no longer be able to access the streaming music or cached music from the service.
While there is no way of knowing if Samsung has plans to close the service in other markets, for now, Milk Music will stay open in the U.S. and other regions. A situation like this may have seemed inevitable though as the streaming music market in Australia is reportedly very competitive, and with other offerings like Play Music and Spotify that can be installed by virtually any Android user from any device, Samsung had their work cut out for them with Milk Music as it’s limited to Samsung’s Galaxy devices. Although the service will be closing for Australian Samsung device owners, they will be offering users the chance to sign up and become members of Google’s Play Music starting with a three-month free trial period. That’s a total of AU$35.97 that Samsung is floating for each and every Milk Music customer in the country.