Ringly Aries_1

Ringly Launches “Aries”, An Activity-Tracking Bracelet

March 30, 2016 - Written By Mihai Matei

It’s safe to say that the smart wearable market is primarily dominated by smartwatches and fitness bands, but the idea that wearables can come in a diversity of shapes and sizes is equally true. While certain manufacturers such as Samsung and Pebble maintain their focus on the smartwatch niche, other companies have other visions in mind, and Ringly is definitely part of the latter category. Following the announcement of a “smart ring” earlier this year, Ringly is now ready to follow up with a different smart jewelry, namely the Ringly Aries smart bracelet. The wearable is currently available on pre-order terms for the price of $195, and the company has a reward in store for the first 1,000 customers willing to pre-order the product early on.

Over the past several years, numerous smart wearable manufacturers have partnered up with various watch and jewelry makers in order to bring a bit of exclusivity to their digital products. In the past, HP teamed up with watch makers Movado and Titan Co to create a series of stylish smartwatches, and more recently even Samsung has created a limited-edition Gear S2 smartwatch in collaboration with de Grisogono. However, Ringly’s story is quite different, mainly because the company is first and foremost a jewelry maker. Ringly’s new-found passion for smart wearables led to the creation of the so-called Ringly Aries bracelet, which can be described as a fashion item with hidden “smart” characteristics, capable of counting steps, distance walked, and calories burned. Not unlike the Ringly smart ring unveiled earlier this year, the Aries bracelet isn’t a unisex product but has been designed solely for women. Prospective customers can choose between four types of gems, including labradorite, rainbow moonstone, tourmalated quartz, and lapis, while the first 1,000 pre-ordered bracelets will be treated with a real diamond fitted on the side of the bracelet where the 5-color notification LED resides.

The Ringly Aries smart bracelet has a price tag of $279, but the official website claims that early supporters will receive a 30% discount, which brings the price down to $195. The bracelet is available in sizes S/M and M/L, and conceals a battery that can be fully recharged in 4 hours, providing enough juice for 24-to-48 hours on a single charge.