GoPro Buys Up Splice & Replay Apps

March 1, 2016 - Written By Daniel Fuller

Action heroes, concert enthusiasts and others who live on the edge are fairly likely to at least be somewhat familiar with GoPro. Many in those crowds, such as YouTube stars, live and die by the action-oriented line of cameras and related products, even using them to make their living in some cases. From the newest Hero4 to ambitious new VR units, GoPro is on a quest to slowly take over the making and consumption of mobile video. On that quest, they may need to supplement their software portfolio a bit. To that end, they’ve snapped up two of the top video editing apps for iOS, Splice and Replay. On top of better integration into their own products, among other endeavors, GoPro plans to roll out Android versions of these apps.

The two apps seem to fit quite naturally into GoPro’s modus operandi. Replay, the product of French dev firm Stupeflix, allows users to grab a smattering of pictures and videos and set them up in a sequence complete with transition animations and synchronized music, like a simpler, more powerful and more mobile Windows Movie Maker. Splice originates from Austin, Texas-based dev suite Vemory and is geared toward fast and powerful image editing, along with finishing features akin to Replay, though not quite as powerful. Integrated into GoPro’s existing software and hardware lineup, it’s easy to see that this is a match made in heaven. GoPro users could, if everything is integrated just right, shoot a series of videos as they descend a mountain on skis, from checkpoint to checkpoint, then patch those together with selfies taken in each lodge and killer music, then have the whole shebang up on Instagram before they hit the last lodge for cocoa.

This move seems aimed at propagating the rise of mobile as an all-in-one computing platform by helping to move professional-quality and fast editing and finishing to the repertoire of things your phone can do. According to GoPro’s founder and CEO, Nicholas Woodman, this kind of deep integration on a fast and convenient platform could very well make mobile devices “the predominant editing platform of the future.”