Samsung Logo 2016 AH (12)

Brand Finance: Samsung Is Now The 3rd Most Valuable Company

March 15, 2016 - Written By Kristijan Lucic

Samsung is still the world’s number one smartphone manufacturer. This Korea-based company has been at the very top of this list for quite some time now, and even though they’ve had some drops in profit a while back, they’re back on the right path at the moment, or at least it seems like it. Samsung has introduced their flagship Galaxy S7 devices last month, and if pre-orders in Europe are any indications, Samsung will sell a ton of those units.

Now, Samsung might be the number one smartphone manufacturer at the moment, but are they the most valuable company in the world? Well, not quite, but they’re not that far down either. According to results from Brand Finance, Samsung is currently the third most valuable company in the world, and is trumped only by the second-placed Google, and Apple who is currently at the very top of this list. Amazon and Microsoft managed to squeeze themselves in the top 5 as well, and currently sit on the 4th and 5th spot, respectively. Interesting enough, Verizon and AT&T (US carriers) are currently placed 6th and 7th, while WalMart, China Mobile (Chinese carrier) and Wells Fargo closed down this top 10 list.

According to the available info, Samsung actually brought in an additional $1.5 billion in brand value in 2015, which increased the company’s overall brand value to $83.2 billion. Samsung Mobile was actually the main reason this increase occurred, the company holds the number 1 position in India, and their sales much improved compared to 2014, though China still remains a big issue for Samsung. The company is planning to release some specialized devices to the Chinese smartphone market, but considering the competition in that Asian country, and a number of other factors, Samsung will definitely have a hard time significantly increasing their sales. Everything is possible though, we’ll just have to wait and see what happens before the end of this year. In addition to all this, it is worth mentioning (for comparison’s sake) that Samsung was ranked seventh best global brand in 2015 by Interbrand, and it was the second most valuable global brand in 2015 according to Brand Finance.