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Lenovo To Amp Up Smartphone Manufacturing In India

February 3, 2016 - Written By Kristijan Lucic

Lenovo is one of the largest China-based smartphone manufacturers, and tech companies in general. This company has been around for quite some time, and is not exactly limited to China as far as sales go. Lenovo sells their products all around the world, and India is actually one of their biggest markets for smartphones. The company has sold quite a few units in India last year, and it seems like they intend on improving their business in the country even further, read on.

The company has said quite recently that more than half of their devices sold in India this year will be manufactured in the country as well. Lenovo is manufacturing their devices at the Tamil Nadu facility (in collaboration with Flextronics), and the company is referring to their ‘Moto’ and ‘Vibe’ Android smartphone sub-brands. “Outside China, India is the only country where we are manufacturing both Moto and Lenovo phones. We intend to enhance our manufacturing capabilities in India and in 2016, more than half of the smartphones we sell here would be Made in India,” said Sudhin Mathur, Lenovo India’s Director of Smartphones. As some of you might know, India is actually proving incentives to manufacturers which opt to manufacture smartphones in India. They get various benefits which make manufacturing devices in India very feasible to them. A number of manufacturers which are not based in India actually manufacture devices in the country, and that is benefiting not only them, but India as well.

Lenovo is actually a big deal in India, according to Canalys & IDC, Lenovo is the third largest smartphone company in India, and only Samsung and Micromax are in front of Lenovo. “We will continue with both the Moto and Vibe brands. While Moto will focus on flagship experiences, Vibe will be our challenger brand (to other brands),” added Mr. Mathur. Now, as you might know, Lenovo actually owns Motorola, and is basically selling both Vibe and Moto devices in the country, as already mentioned in this article. Well, Lenovo has recently released the Moto X Force in the country, and it remains to be seen what will come next. Either way, Lenovo is expected to make further progress in India this year, but we’ll see what happens.