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HERE & Nuance Partner For Comprehensive In-Car Experience

February 11, 2016 - Written By Justin Diaz

Virtual Reality may seem like the biggest thing in tech at the moment, but another area of the industry which has been building for the last few years is the connected car market, bringing consumers and drivers across the globe a more connected driving experience to access things from in-car dash units instead of the touch displays on smartphones. Not only does this present drivers with potentially more information in a convenient way they haven’t had before, but it’s also likely to be quite a bit safer than trying to mess with a smartphone for the same information. Today, HERE Maps, a leader in the mapping industry with apps available via multiple platforms, and Nuance, the company behind popular dictation software for consumers and businesses, have entered a partnership to bring drivers a more comprehensive connected car experience.

The end goal of the partnership is a more intelligent driving experience. To achieve this, Nuance is using point of interest data and mapping data from HERE to develop and provide a much more fluid and informed voice communication software in the car, known as Dragon Drive. There is also a focus on making the experience with this software more personal for the driver, which Nuance plans to deliver in the form of something that can offer up interaction far beyond just “route planning and guidance.”

Enhancing their contextual Automotive Assistant is going to be no small task for Nuance, but it’s a challenge that they’re willing to overcome for the betterment of consumer driving experiences. What they hope to offer when everything is completed is an automotive assistant that learns from the driver and can figure out how to offer them relevant information like directions, recommendations. The key though, for Nuance, is to make this happen without the driver having to prompt the system to deliver information. This partnership is not the first for HERE inside the car, as it was reported last year that HERE Maps data was to be used inside of vehicles, with backing from various auto companies including Audi AG, BMW Group, and Daimler AG. Aside from the new connected car partnership, HERE is also continuing to expand their efforts in their mobile app, having recently added a nearby button and third-party integration support.