Fitbit Alta Fitness Tracker 03

Fitbit Alta to Launch in India Come March

February 4, 2016 - Written By Kishalaya Kundu

Fitbit is one of the companies at the forefront of the smart wearables revolution. The company already markets a number of fitness trackers, including the Charge HR, which is generally believed to be one of the better devices in its segment. The company also has a number of other products in the market, including the Surge, which is marketed as the ‘Ultimate Fitness Super Watch’ by the San Francisco, CA-based company that was co-founded by James Park and Eric Friedman back in 2007. Fitbit continues to be a leading player in the industry thanks to its current lineup of products, and back at the CES trade show held last month in Las Vegas, NV, the tech company launched a new product called the Fitbit Blaze.

On Wednesday, Fitbit announced the launch of yet another new device, called the Fitbit Alta, which is a fitness tracker that will feature a slightly smaller and sleeker display than the one found on the Blaze. The Alta is already available for pre-order directly from the company’s official website, and comes with a price-tag of $129.99. There are multiple customization options available as well, including straps made out of rubber, leather or stainless steel. Reports also indicate that the latest gadget from Fitbit will soon be available on Amazon and at Best Buy as well. While the Fitbit Alta is currently up for pre-order only in the US, latest reports seem to indicate that the company will launch it in India next month. Pricing and availability details have also apparently been revealed already.

According to the tech media in India, the Alta will be available for purchase in the country across multiple retail channels, both online and off. As far as online retail is concerned, the device is expected to be available exclusively on Amazon, but as far as brick and mortal retail outlets go, pan-India electronics stores such as Reliance Digital, Croma, Helios, Jumbo and Vijay Sales are expected to stock the gadget next month onwards. As for its pricing, the Fitbit Alta will reportedly sport a significantly higher price-tag in India than in the US, as the figure being talked about is Rs. 12,999 ($200).