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Ashton Kutcher Explains why he Wanted to work with Moto

February 16, 2016 - Written By Alexander Maxham

That’s right, Moto not Motorola. In a blog post released today, Ashton Kutcher explains why he wanted to work with Moto. Lenovo began working with Ashton Kutcher in 2013, as a product ambassador and even as an engineer. Kutcher has also appeared in a few promotional videos for Motorola and their Moto X Pure Edition, as well as their Droid Turbo 2 to see how well a hands-free experience works as well as how well the shatterproof display on the Droid Turbo 2 really stands up to its hype. With Lenovo having bought Motorola, it’s no surprise to see Kutcher appear in their promotional material. And with Lenovo dropping the “Motorola” name in favor of “Moto”, makes sense as to why he’s “working with Moto”.

Kutcher goes on to talk about how smartphones have largely stayed the same in recent years. Saying that it’s “stuck”, and locked in a form factor and function which isn’t completely respectful of the relationship with its owner. Stating there have been plenty of improvements in smartphone capability, but innovation has stayed the same. He even compared it to being a TV, just being a second screen. The only real improvement has been price. Kutcher notes that all of us have a “different, deeper and more complex relationship with our phones” and that Motorola understands this. Kutcher goes on to note that Motorola was built on innovation, briefly talking about them being first to radio, mobile phones and base stations. That taking risks is “still int eh DNA of this brand” and that he is proud to be part of the culture.

Kutcher says that Moto listens to consumer needs, and that they can agree with the common pain points and then innovate accordingly. Kutcher says that this year – 2016 – he’ll be spending a lot of time in Moto labs to serve the customers of the company, and he also wants to spend time with customers, to find out what exactly they need from their smartphone.

Moto has been under quite a few changes in recent years. However one thing has been a constant, and that is their commitment to their customers. They heard that we wanted stock Android on our smartphones, so they gave it to us. They heard we wanted a better camera, we got that in the third generation of the Moto X. Not many companies listen to their customers like Moto does, and that should continue under Lenovo’s leadership.