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T-Mobile Fights Back Against Verizon’s Latest Ad

January 21, 2016 - Written By Alexander Maxham

Verizon has been running an ad for the last few weeks on TV, T-Mobile is referring to it as the “balls” ad. Basically Verizon is citing RootMetrics data to show that their network is the best. There’s no denying that their network is pretty darn good. However, according to T-Mobile, their data there is about a year old. A lot can change in a year. In fact, T-Mobile doubled their LTE footprint in a year. If you look at the latest RootMetric report which was for the second half of 2015, you’ll see that Verizon did not get 153 wins as they state in their ad. In fact it was 104, still pretty impressive, but a bit exaggerated.

T-Mobile has decided to “set the record straight” with an edited commercial for Verizon, which you can watch down below. They are pointing out the issues with the Verizon commercial, as well as Verizon itself. In typical T-Mobile fashion. Not a huge surprise to see T-Mobile coming out with this today when Verizon announced their fourth quarter earnings this morning (which weren’t bad either).

“Verizon is known for their network coverage….so when they suddenly start spending tens of millions in ads to try and convince people their network’s better, it says a lot!” Stated John Legere, CEO of T-Mobile. And it’s true. Verizon didn’t need to put out tons of ads showing that their network is better, but now with more competition, they are starting to feel the need to do so. Competition is good for consumers, and hopefully will lead to better coverage at lower prices. T-Mobile isn’t saying that Verizon’s network isn’t good, they are just saying their stats are a bit skewed. As T-Mobile has over 304 million people covered. That’s 98% of the Verizon network, and in addition they have more LTE towers than Verizon does. However, Verizon has quite a bit more low-band spectrum than T-Mobile does. That’s the biggest leg up that Verizon has over T-Mobile right now, and after that incentive auction that’s coming up, that might change.

Watch the video that T-Mobile put together down below. Every bit of it is true (except perhaps the part about carriers paying RootMetrics, that we are unable to confirm).