Front-of-the-6-inch-Polaroid-Power KK

Polaroid’s New Smartphones Are Called ‘Power’ & ‘Snap’

January 7, 2016 - Written By Kishalaya Kundu

Polaroid has introduced two new Android smartphones dubbed ‘Power’ and ‘Snap’ at the CES 2016 trade show being held in Las Vegas, Nevada. The handsets have been positioned in the entry to mid-range segment and will be sold exclusively online to customers in the US. The devices are designed and manufactured by Southern Telecom under license from the Minnetonka, Minnesota-based company that was once renowned for manufacturing instant films and cameras that had become ubiquitous back in the 70s and 80s. With digital cameras threatening the biggest USP of Polaroid’s business, the company had filed for chapter 11 bankruptcy protection back in 2001. In recent times, the company mostly licenses its brand to companies that market consumer electronics and eyewear under the Polaroid brand.

Taking a detailed look at the first of the two smartphones introduced by Polaroid, this one is an entry-level device and has been named the Snap. The handset will come in three different screen sizes of 5-inch, 5.5-inch and 6-inch denominations and will range from $129.99 for the smallest version to $179.99 for the largest one. All three versions however, will feature 720p screens and as such, will carry identical hardware apart from the batteries, which will vary depending on the size of the device. Each version will be powered by a quad-core processor of unspecified make. The phones will carry 2 GB of RAM apiece, along with 16 GB of storage. The rear camera on the Snap will be a 13-megapixel unit, whereas the front-facing selfie-cam will have a 5-megapixel sensor.

Coming to the second handset from Polaroid, the device is called Power and comes with a price-tag of $249.99, making it the comparatively higher-end and better spec’d smartphone of the two. It features a 6-inch Full HD 1080p display and comes with 3 GB of RAM and 32 GB of storage. The handset will come with an octa-core CPU under the hood, but there’s no word on the exact chipset here either. As for the cameras, the rear-facing primary camera on the Power is a 13-megapixel unit much like the Snap, but the front-facing camera sees an upgrade to an 8-megapixel sensor. According to Polaroid, the Power will be available commercially this spring, whereas the Snap will hit the market next month itself. The company also says that it will release further info regarding the two devices over the next few weeks.