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Nubia Shares Global Expansion Plans For 2016 At CES

January 5, 2016 - Written By Kristijan Lucic

ZTE is one of the largest China-based smartphone manufacturers. This company is primarily focused on the Chinese smartphone market, though they are shipping their devices in various markets all around the world. Pretty much everyone has heard of ZTE by now, and the company is looking to expand their brand even further. A couple of days ago, the company has teased the arrival of ‘nubia.com’ website considering that they’ve purchased the domain name not long before that. ZTE’s ‘Nubia’ brand is the company’s flagship Android sub-brand (and sort of a separate entity from ZTE, their subsidiary if you will), and has been available outside of Asia, but it seems like ZTE is looking to push this brand to even more markets soon.

This China-based company has announced that they’re aiming to push ‘Nubia’ brand to a ton of markets all around the world. Nubia is currently attending CES, and that’s where the announcement was shared with the public. Nubia is currently active in China, North America, South America, Northern Europe, Russia, Southeast Asia and India. Nubia is planning to enter the Latin American countries, Mexico and Argentina, in 2016, and some European markets like UK, France, Germany and Spain are also in their eyesight. The company has also said that they plan to expand their availability to Malaysia and Thailand.

Along with this news, Nubia has also announced the launch of their global website, the aforementioned nubia.com site. The website is now available in Chinese, English and Spanish, and the company also plans to announce their official online store in the coming months, and it seems like the customers in Europe will be the first to get the chance to purchase Nubia’s devices online. “With at least eight new countries on the horizon, we will continue to build strong local partnerships to maximize our global efficiency. Although nubia entered the market three years ago, the amount of success gathered in such a short time has already set up a number of highly competitive benchmarks in the industry. Inspiring loyalty among customers, our novel technologies have not only elevated the user experience but has made positive impacts to everyday life. 2016 will be a very exciting year for nubia. We look forward to launching more never before seen technologies in our highly anticipated smartphone models soon,” said Felix Fu, Senior Vice President of Nubia Technology and co-founder of the Nubia brand.

It is also worth mentioning that we’ve seen three Nubia handsets released this year, the Nubia Z9, Z9 Mini and Z9 Max. The Nubia Z9 is quite probably the most interesting ones out of the bunch, it offers high-end specifications and no side bezels whatsoever. The handset also offers a number of software features, like FiT (Frame Interactive Technology) and TiO (Three-in-One) fingerprint recognition. Nubia is showcasing their latest handsets from Z9 and My Prague series at CES, in case you’re attending.