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Lenovo’s Senior VP Says Moto E & Moto G Might Cease To Exist

January 12, 2016 - Written By Kristijan Lucic

Lenovo is one of China’s largest tech companies, and at the same time one of their largest smartphone manufacturers. Lenovo, as you might know, is also the owner of Motorola Mobility, a company which they bought from Google a while back. Motorola’s Moto devices are quite popular these days, and everyone was under the impression Lenovo will keep both the ‘Motorola’ and ‘Moto’ brandings. Well, that won’t be the case, the company has recently confirmed that Motorola brand naming will become a thing of the past soon, but the ‘Moto’ branding will be kept. Read on.

The company’s Senior Vice President, Chen Xudong, was recently interviewed by Tech Sina, a Chinese tech company. Mr. Xudong had plenty to say during his interview, and we’ve already covered a part of it yesterday. The company’s Senior VP has confirmed that Google Play Services are making a comeback to China this year, and has also said that fingerprint scanner will be used in a ton of (Lenovo) devices this year as well. He has also stated that all Motorola-branded flagships will feature fingerprint scanners in 2016. That being said, Mr. Xudong has, unfortunately, also said recently (according to the source) that two Moto lines of devices might become a thing of the past soon as well, just like ‘Motorola’ naming.

Mr. Xudong was referring to the Moto E and Moto G series, which might not be a part of the company’s future plans. He did not seem all that sure though, but it seems like Lenovo is definitely thinking about it. This might be somewhat surprising to some of you considering the fact that the Moto E and Moto G are quite popular. Lenovo is quite probably betting on their ‘Vibe’ lineup and more affordable offerings they will release as part of it, but Moto E and Moto G devices not only had a specific design, but also the unique software.

That’s pretty much it. Motorola naming is becoming a thing of the past thank to Lenovo’s rebranding, and it seems like Moto E and Moto G will follow in its footsteps. We’ll see what happens before the end of the year, but this will surely irritate quite a few people.

UPDATE: It turn out Chen Xudong’s statement was missinterpreted by Tech Sina, Moto G and Moto E are not going anywhere, click here for more info.