Cricket Wireless, a US prepaid provider, has been making news all year and if you watch TV you know their advertising budget has also been increased. It all started in late 2014 when Cricket’s President announced that they were not content with their current market share and would be aggressively targeting the retail sector for new customers. They increased their presence in Meijer and Target stores and now are starting to sell the phones that customers want – like the Samsung Galaxy S6 – they even offered it at 50-percent off for Cyber Monday. As part of their New Years’ rally, you can get an Android Moto E for only $9.99 (regularly $29.99) or an HTC Desire 520 for only $19.99 (regularly $39.99). These prices are good through January 21, 2016 if you bring your own number to Cricket, purchase an eligible phone and your Cricket plan must cost at least $40 per month.
While nothing exciting, the Moto E gives a solid value for the money. It only sports a 4.5-inch qHD display – not to be confused with a QHD display – with a resolution of 960 x 540 pixels and 245 pixels-per-inch (PPI). A Qualcomm Snapdragon 410 processor is the brains of the device and it carries 1GB of RAM and 8GB of storage. While these are not the specs that excites a techie, it is a very capable phone for Facebook, Twitter, Google+ and other social media apps, just do not try playing graphic intense games. The main camera comes in at 5MP, although by default it snaps at 3.7MP and has only a VGA front-facing camera (FFC). The battery comes in at 2,390 mAh and is a nice size to power this type of equipment. The HTC Desire 520 sports the same size display, but with a Snapdragon 210 processor using 1GB of RAM and 8GB of onboard storage. The camera area is better than the Moto E with an 8MP main shooter and a 2MP FFC, but the battery size shrinks to only 2000 mAh.
Cricket Wireless – the prepaid brand of AT&T – announced in November that they were starting their own rewards program called ‘Cricket Rewards.’ Customers can earn rewards from various marketing partners through various in-app offers and then access them from Cricket’s website or apps such as ‘MyCricket’ and ‘Cricket Rewards.’ The user can earn gift cards, enter sweepstakes or make donations to charities with their rewards. These are just more innovative ways that Cricket is working to expand their subscribers.