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In-App Purchases Discounted By Up To 50% On The Play Store

January 24, 2016 - Written By Kishalaya Kundu

The Google Play Store is one of the largest repositories of mobile applications in the world, and has over a million apps for Android users to download on their respective devices. While there are quite a few premium apps that require users to pay upfront before they can actually make use of the software, most apps available these days happen to be free to download and install. There is, however, very often, a catch to a lot of these ‘free’ applications. While many of them may actually be free to use without restrictions, many others have premium features that can only be unlocked by paying for them.

Colloquially called ‘freemium’, these apps, offering in-app purchases, have often been controversial in the past with even R&B star Kanye West complaining on Twitter that his little daughter ends up spending way too much money through freemium apps aimed at children. However, with every passing year, such apps are becoming the norm rather than the exception, and a whole lot of games these days fall in the freemium category, whereby casual gamers can get by with the actual free version, but serious gamers need to shell out the cash to access all the features.

This is exactly where the current offer from Google comes in, as the company is now offering discounts of up to fifty percent on in-app purchases built into several games available on the Play Store. All the games that are part of the offer – there are 57 of them right now – are free to download and install, and the discount that’s being offered is only valid on in-app purchases within those games only. The discount is applicable on a wide range of games like Mobile Strike from Epic War, The Sims FreePlay from EA, Jurassic World from Ludia Inc. Cookie Jam from SGN and a bunch of other popular titles on the Play Store. Google keeps offering these discounts from time to time and looks like whatever its strategy is with Android, it is paying off. Recent reports indicated that the company might have earned as much as $31 billion from its Android operations since 2008, and although the figure’s not an official one, it still gives an indication that the platform does bring in some serious cash for the company.