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Amazon’s ‘Exclusives’ Store Brings in Revenues of $50M in 2015

January 28, 2016 - Written By Kishalaya Kundu

The world’s largest online retailer, Amazon, has had a wonderful 2015, if the company’s earlier press releases are to be believed. The company now has more good news to share about its retail business, as it claims that its ‘Exclusives’ store has done business of over $50 million in just a few months since its launch last year. The ‘Exclusives’ collection has over 120 brands and over 10,000 products of various descriptions. As the name suggests, the store offers a range of products that are available exclusively on Amazon and nowhere else. Of course, ‘Exclusives’ isn’t the only niche store on Amazon, with ‘Handmade’ and ‘Launchpad’ being two of the other notable examples. While the ‘Handmade’ store offers a vast array of handcrafted articles, ‘Launchpad’ offers crowd-funded products from startups to Amazon customers.

According to the online retailer, its ‘Exclusives’ platform helps smaller companies judge demand for newer products before expanding their respective businesses. To get their products listed on the ‘Exclusives’ store, all a willing business-owner needs to do is sign a deal with Amazon, allowing the online retailer to be the exclusive third-party reseller of their products for a specific period of time. While $50 million in itself is a drop in the ocean as far as Amazon’s multi-billion dollar annual sales are concerned, the company seems highly impressed with its customers’ response to the novel concept. According to Mr. Peter Sauerborn, director of business development at Amazon, the company is seriously considering stocking more categories of products and expanding the concept to global markets, although, he did not give any time-frame for either.

Just running through some of the products on ‘Exclusives’, the place is a veritable repository of niche, unique and often wacky merchandise, including, but not limited to metallic pillholders from a Seattle, WA-based company called Cielo, paddle boards from San Diego-based Tower Paddle Boards, ‘healthy foods’ from New Zealand and Australia, along with a whole host of technology, fashion and home improvement products, none of which are apparently available outside of Amazon, at least in the US. It remains to be seen how the world’s largest online retailer scales up this niche store going forward, but it already offers an Exclusive store in some of its global markets like India, although, the selection is neither as extensive nor as varied.