In many regions, OPPO is probably not a company you’re terribly familiar with, unless you follow tech or wireless industry news. With a limited presence outside of their homeland of China, it may come as a surprise to some readers that OPPO sold a whopping 50 million phones in 2015. This may not seem like a lot in the face of giant rivals like Samsung, who sold 32o million units in 2015, but consider the fact that household name LG managed to move 68 million smartphones. The kicker here, though, is that 15 million of those sales come from just three models; Oppo’s high mid-range R7 and its R7s and R7 Plus variants. This means that Oppo sold more in the year of one base model across three variants than floundering rival Sony sold of its entire portfolio in one quarter, being 6.7 million units in Q3 2015. Smaller Chinese rivals barely managed to make a dent by comparison; Meizu reached 20 million phones and LeEco reached 4 million.
This comes despite Oppo’s flagship Find line not getting an update last year, meaning it had no flagship to drive sales and branding efforts. This runs quite contrary to most companies’ strategies in the mobile space, so a strong showing from OPPO in this regard may just mean the beginning of a meteoric rise. It should be noted, of course, that they have been a major player in the Chinese market for quite some time. Regardless, these are strong numbers and may just shake up the market a bit when larger competitors in and out of China such as Xiaomi, Huawei and Samsung get a look at them.
Oppo also has a rumored flagship floating around in the form of the OPPO Find 9. This flagship has not had a formal release date announcement just yet, so any information we have at this point should be taken with a grain of salt. Supposedly, the Find 9 will sport top-tier specs such as 4GB of RAM, a Qualcomm Snapdragon 820 processor and a Quad HD screen with a resolution of 2,560 x 1,440. This flagship may just allow OPPO to top a fairly strong year come 2016, but it’s hard to believe the competition will simply sit down and allow that to happen. As such, it looks like the Chinese market is going to heat up significantly in 2016.