Like many of the Google-related services, YouTube has been seeing quite the number of changes recently. The biggest and most obvious being one which occurred back towards the end of October, when the company unveiled their new YouTube Red service. Red, essentially offers users the ability to stream content ad-free for a monthly nominal fee. It has long been the assumption that YouTube was planning on announcing one or two methods of monetization and YouTube Red was just that.
Fast forward to today and another interesting announcement has come through from another big media content site, Vevo. The announcement from Vevo confirms that the company has made an acquisition of a company called Showyou. For those unfamiliar with Showyou, the service looks to put the right videos in front of the right viewers and has also introduced a number of monetization subscription-based aspects too.
As a result, the combination of Vevo’s more native video selection and the idea of subscription-based services and channels offered by Showyou, does lead to the assumption that Vevo might be looking to follow in the footsteps of YouTube Red and possibly offer a similar type of service. One of the aspects of Showyou is its emphasis on curated content and this also seems to be an aspect Vevo has been building towards in the past, with developments like the recent update to its app. How Showyou’s specific features will factor into the future development of Vevo remains to be seen at the moment. Although, it is being reported that a number of the employees from Showyou will also be making their way over to Vevo. As part of the press announcement, President and CEO of Vevo, Erik Huggers, had this to say on the matter “Showyou allows us to accelerate our pace of innovation with the ability to rapidly add new and differentiated features as we iterate our products in 2016 and beyond.” As a result of the purchase and what seems to be most of the team behind Showyou moving to Vevo, it does seem likely that Showyou in its current guise will cease operations in due course, with the more likely outcome being that the services and features on offer will be ported over to work more intuitively with Vevo. Although, the company has not made public its plans for Showyou just yet.