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Study: Smartphone Owners In US & UK Prefer 5.3-inch Displays

December 16, 2015 - Written By Kishalaya Kundu

Data analysis, Business Consulting and Custom research firm, Strategy Analytics, has come out with the result of its new research that claims smartphone users in the US and UK prefer handsets with 5.3-inch screen sizes, which is keeping in line with consumer preferences in the regions back in the second half of last year. According to the firm, the data regarding screen size preferences was collected in the first half of this year, and seems to vary significantly depending on the choice of operating platform. While Android users were more likely to favor a larger screen size, Apple’s iPhone owners were satisfied with more humble device sizes. The results also varied between US and UK consumers, whereby those in the European country prefer slightly smaller screen sizes as opposed to those across the pond, who seem to prefer phablets, for the most part.

When asked about their favored screen sizes, most smartphone owners across the spectrum expressed interest in getting one with a display that’s larger than the one they’re currently using, but only ever so slightly. According to analyst and author of the report, Ms Monica Wong, “While interest in larger displays is considerable for current consumers it is still imperative to keep in mind that a device with good ‘fit in hand’ is important. Strategy Analytics’ has found previously that mobile devices with a thinner bezel, optimizing display, while still fitting well in hand overall, has far more appeal to consumers”. While it’s not exactly a revelation that smartphone owners are increasingly favoring larger display panels because of increased multimedia consumption, it isn’t exactly expected that preferences would vary significantly among US and UK consumers.

Mr. Paul Brown, Director of Mobile Device UX at Strategy Analytics, also chipped in with his observation regarding what consumers think about the battery-life on modern-day smartphones, According to him, research by the firm has shown that long-lasting batteries is one of main features that consumers look for in a mobile, meaning, it should be imperative for OEM’s to keep that in mind while designing their devices. However, “the largest battery capacity does not always mean the best battery life and finding a way to optimize battery performance is key”.