AH Samsung Galaxy S5 -10 LOGO

Google & Apple Outsell Samsung & LG In South Korea

December 28, 2015 - Written By Kishalaya Kundu

Samsung may be the single largest smartphone manufacturer in the world, but it is not exactly a state secret that all is not well with the company when it comes to retaining it’s grip over the rapidly growing smartphone market worldwide. While the company’s market share has been in a bit of a tailspin in high-growth, high-volume markets like China and India in the face of sustained onslaught from Chinese and Taiwanese OEMs, latest reports coming out of South Korea seem to indicate that the company may well be in a spot of bother even in its home country. However, it’s not just Samsung either that’s feeling the heat at home. According to latest data, Samsung and its home-grown rival, LG Electronics, may both be losing market share in their home country, at least at the premium and mid-range segments.

The data being referenced has apparently been posted online on December 27th by South Korea’s largest wireless carrier, SK Telecom, on its online shopping portal, “T-world Direct”. According to the data, Samsung and LG’s offerings are the most popular at the entry-level segment in the South Korean market, whereas the category leaders in the premium and mid-range segments are the latest offerings from Apple (iPhone) and Google (Nexus), rather than any of Samsung and LG’s latest smartphones. Coming to the premium segment firstly, the top-ranked handset reportedly is the Phone 6S (64 GB) with as much as 28.2 percent market share all by itself. That is followed by the 16 GB version of the same device, with 13.8 percent of the market.

Only then does any of Samsung’s flagships get a look in, with the Galaxy Note 5 (64 GB model) coming in at number three with just 13.8 percent of the market, which is similar to the market share of the 16 GB iPhone 6S model. Meanwhile, the fourth place in the premium segment once again goes to yet another Apple device – the iPhone 6S Plus (8.1 percent). The top five is rounded off by the 32 GB version of the Note 5, which apparently has 7.1 percent share of the premium market. In all, Apple commands well over 50 percent of the overall market in the country with its iPhone 6s series handsets, leaving Samsung, LG and other brands to fight it out for the scraps.

The carrier meanwhile, has classified the Nexus 6P as a ‘mid-range’ device for some reason, even though the hardware specs of the device well and truly belie that classification. The smartphone however, is the leader in its class, with the 32 GB model being able to garner as much as 34.6 percent of the market in its segment. SK Telecom’s self-branded Luna takes the second position on the podium with 28.4 percent, while the Nexus 5X (32 GB) comes in at number three with 20 percent of the market. Samsung only shows up at number four with barely 9.7 percent of the mid-range market with its Galaxy A5, with the top five is rounded out by the Nexus 5X (16 GB) with around 5.8 percent market share.

Coming to the entry-level segment, this is where the two home-grown companies really shine, with the Galaxy Folder 3G emerging as the market leader in the segment with 24.8 percent market share. The Galaxy J5 with 18.5 percent comes in at number two, the Galaxy Grand Max with 15.8 percent ranks number three, the LG Class with 12.3 percent slots in at number four and the LG Band Play with 8.9 percent rounds out the top five in the entry-level segment in South Korea for the year.