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Verizon & NBA Announce Marketing Deal Worth $400 Million

November 4, 2015 - Written By Kishalaya Kundu

The National Basketball Association and America’s largest wireless carrier Verizon on Wednesday, announced a multi-year, multi-million dollar non-exclusive deal to stream live out-of-market games via the NBA League Pass on Verizon’s recently launched media streaming app, go90. Along with live broadcasts of NBA games, Verizon subscribers will also be treated to highlights and original programming, along with access to WNBA, NBA-D League and USAB games, according to the announcement by Verizon. According to the New York Times, a person familiar with the deal is said to have claimed that the partnership is worth somewhere in the vicinity of $400 million, and will run through for three seasons. It is worth mentioning that up until this year, NBA had a deal with Sprint, but the league has also previously had a tie-up with T-Mobile.

Speaking on the deal, Mr. Diego Scotti, Chief Marketing Officer for Verizon, said, “There’s never been a more exciting time to be teaming with the NBA. The NBA has rapidly evolved into a year-round digital experience that engages millions of young, cross cultural fans, in many interesting ways. We are always looking for new ways to add value for our customers, and this partnership creates great opportunities to do just that. We’re thrilled to bring exclusive and awesome content to go90 and to offer unprecedented access to unique experiences”. According to the President of NBA’s Global Media Distribution, Mr. Bill Koenig, “Verizon has an outstanding reputation for reliability and innovation, and thanks to this new partnership the NBA will be able to connect with fans in places and ways we never have before. As one of the country’s leading mobile providers, we are grateful for the opportunity to collaborate with Verizon on their go90 platform to deliver a new mobile experience for NBA fans”.

Coming to Verizon’s go90 platform which was launched last month by the nation’s largest carrier, the service reportedly has access to over 8,000 titles already, including episodes of popular television shows and over 35 exclusive original series. The carrier also has content-related partnerships with dozens of media outlets including, but not limited to, VICE News, HuffPost Live, The Daily Show with Trevor Noah, Machinima, Maker and ESPN’s 30 for 30. Verizon Wireless also has various tie-ups in place with a number of other sports networks and leagues, including beIN Sports to broadcast live soccer games from Europe, as well as with the National Football League.