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T-Mobile CEO Fires Back at Sprint’s Latest Promotion

November 18, 2015 - Written By Alexander Maxham

Sprint had been building up for what we thought would be a pretty big announcement. And it actually was. Sprint essentially rebranded Sprint Spark into LTE Plus, which to be fair, users are seeing some pretty amazing speeds now. But they also announced that they would cut bills from T-Mobile, AT&T, and Verizon in half. They didn’t leave existing customers out either. Offering them a free tablet with a year of free service when signing a two-year contract with the carrier. Now when something like this happens, you know the other outspoken CEO in the wireless industry can’t keep his mouth shut. And he went off on Twitter in a 10-tweet storm. And he’s likely not done just yet.

Legere took to Twitter and proclaimed that Sprint’s 50% off promo applies to 0% of their customers, and quickly went on a countdown of how many perks of benefits T-Mobile customers have that Sprint does not offer their customers. Many of which are their Uncarrier movements like Music Freedom, BingeOn, unlimited roaming globally in over 140 countries (to Sprint’s credit they do offer global roaming, but not in that many countries). Along with a few other things, including Data Stash and activation fees. Which Sprint charges $36 per line for activating a new phone. Even if you are simply upgrading.

The outspoken T-Mobile CEO did tweet to Marcelo, and he did reply. Stating, “@JohnLegere the only print that matters is the BIG print. @TMobile customers can come and save 50 % of your current rates!! It’s that simple”. So Claure isn’t taking this laying down, and we shall see a big war of words between the two pretty soon. Which won’t be the first time these two have gotten into it on Twitter.

While Sprint’s offer does indeed look good on the outside, it’s always important to read the fine print in deals like these. So that you know what you are getting into before signing on that dotted line. Sprint’s network has been improving much like T-Mobile’s has, which Legere even refers to Ookla’s Speed test results in saying that T-Mobile has the fastest data speeds.