The display of a smartphone is one of the most important components of such devices, as every bit of information will be viewed through it, whether it’s a webpage which shows more information thanks to a good resolution or some sort of media like photos or videos which would be portrayed with more fidelity in a higher quality display. Currently, AMOLED and LCD are the two major display technologies and while there were some major differences between the two at first, both have been getting better over time, so now they offer similar quality. One key difference between the two is the cost of production, as current AMOLED displays cost about 30% more than their LCD counterparts.
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Samsung Display is one of the largest manufacturers of small to medium AMOLED panels, in fact, it was the flagship phones and tablets of the company that made this technology quite popular. Apparently, Samsung could lower the price of these kinds of panels next year. As a consequence of opening new production facilities and increasing the production capacity of such components as some Chinese manufacturers will include Samsung’s panels in their products, the company would be able to lower the cost of AMOLED displays up to 20%, bringing their price much nearer to what LCD displays currently cost. A recent rumor suggested that Apple could have Samsung building AMOLED panels for their iPhones, but it may not happen until 2018, when costs become even more accessible, which could see next year’s results having an influence on that circumstance.
Both technologies have their own advantages and disadvantages, but compared to LCD displays, AMOLED panels offer more vivid colors and much more deep blacks, as each individual pixel produces its own light, which also saves battery in some occasions. These displays also usually provide better viewing angles, plus, Samsung’s panels allow for devices to be thinner. On the downside, whenever the whole panel is illuminated, it could consume more power, and some consumers might not like the oversaturated colors as they tend to look unrealistic and the whites produced by these panels may feature a yellowish tone. Considering this, it’s always possible that Samsung might improve their displays even further to overcome these issues.