Earlier today, a report came through detailing that Samsung were likely to make some changes to the way in which the mobile arm of their business was structured. In particular, the report focused on predictions being made by analysts that Samsung’s Lee Jae Yong was likely to replace Chief of Samsung Mobile, J.K. Shin, as the overall smartphone boss, due to the what has been declining overall mobile sales for the past two years. Well, following on from those initial predictions and and it does look like those predictions did have some substance behind them, as fresh reports are now starting to come in confirming that the replacing of J.K. Shin is exactly what has happened over at Samsung.
The information now being relayed from South Korea confirms that Samsung has now announced and appointed Dongjin Koh as the new President of its smartphone business. For those unfamiliar with Koh, he was previously in charge of Samsung’s Mobile R&D department and as a result, was already an integral part of the Samsung mobile team. Not to mention, noted as a key part of the brains behind the designing of both the Samsung Galaxy S6 and the Galaxy Note 5. Interestingly, the reports also do detail that Shin will remain head of the mobile business, overall. If these seems a little confusing, then the change now means that Koh will be effectively taking over the day to day running of the mobile side of the business, while Shin will be now tasked at focusing on the long term business strategy of Samsung’s mobile arm.
As noted earlier, it was being said that this shakeup of the mobile sector of Samsung is designed to both try and inject fresh thinking into what is becoming a declining sector for Samsung, but also for a means of Yong to further establish himself as the leader of the company going forward. The predictions did also suggests that there would likely be more changes to the infrastructure of the business beyond Shin, although, at the moment, there are no further details on any other structural changes that might be taking place.