Pepsi Phone P1 Official Image KK

Pepsi P1 Smartphone Now Official; Available Via Crowdfunding

November 19, 2015 - Written By Kishalaya Kundu

A bunch of rumors and news reports over the past few months regarding the so-called ‘Pepsi Phone‘ suggested that the American beverage and fast food giant PepsiCo was about to jump into a whole new product category, by launching an Android-powered smartphone. The rumors were proved to be correct last month, when Pepsi confirmed its plans to release mobile devices. The phone has now gone official on Chinese online retailer jd.com, and for the most part, the rumored specs seems to have held up. As per the official hardware specifications, the phone, called the P1, seems to be a fairly standard mid-range device, and is said to be manufactured by Shenzhen Scooby Communication Equipment Co. Ltd. For now at least, the phone seems to be targeted squarely at the Chinese market, and there’s no indication if the company will ever think of a global launch for the handset at any stage in the future.

Coming to the official hardware specs of the smartphone, the Pepsi P1 will feature a 5.5-inch 1080p 2.5D Curved Glass display and is powered by MediaTek’s MT6592 SoC, which comes with an integrated 64-bit octa-core CPU clocked at a maximum frequency of 1.7 GHz. As for the phone’s graphics processing needs, that will be taken care of by the Mali 450-MP4 GPU. The phone will come with 2 GB of RAM and 16 GB of internal storage, both fairly standard lower mid-range specs in Android world, going into 2016. The device will come with a 3,000 mAh battery, and feature the ‘dido OS 6.1’, which will be based on Android 5.1 Lollipop.

As for the rest of the hardware specs, the phone will sport a 13-megapixel rear-facing camera that will come with the obligatory LED flash, and the selfies will be taken care of by a 5-megapixel snapper that will be located on the front of the device. The phone will also come with a fingerprint scanner, and support 4G LTE and 3G HSPA connectivity, along with WiFi 802.1 b/g/n, Bluetooth 4.0 and GPS. The device will measure 152.2 mm in length, 76.2 mm in width and 7.7 mm in thickness. As for its weight, the phone will tilt the scales at 158 grams as per the official listing.

Coming to the pricing, the China Unicom version of the device, dubbed the Pepsi P1s, can currently be ordered for just 699 Yuan ($110), but the offer is only limited to 1,000 pre-orders. Once those are sold out, another 1,000 units will be available at 999 Yuan ($155) apiece, after which, the price will go up to the standard 1,299 Yuan ($205), which still seems reasonable enough for the hardware on offer. What’s remarkable is that the phone was originally up for grabs at only 499 Yuan ($78) for the very first 1,000 units that were put up for sale, but those were sold out pretty soon, as was to be expected. The device is currently available in Blue, Gold and Silver, and will start shipping in January. According to the listing, the crowdfunding phase will be open till the third of next month, by which time, the company expects to hit the 3 million Yuan mark. At press time, the project already has 2657 supporters and has managed to get over 57,000 Yuan in commitments, having gone live earlier today.