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HTC Preparing To Launch Desire 728G In India

November 9, 2015 - Written By David Steele

HTC are a manufacturer with two underlying naming conventions. There is the “One,” which is set aside for the flagship models such as the One M9, One A9 and rumored One X9. The other named handset is reserved for the mid and lower-end devices, which is “Desire.” Long term Android fans will recognize the Desire moniker as being one of the first so-called superphones with a 1 GHz processor, the HTC Desire. The Desire also went on to become the basis for the original Nexus One handset. However, in the last couple of years, HTC have branded many lower end devices with the Desire name and today’s story concerns the HTC Desire 728G dual SIM device. In the past, we’ve seen HTC release two versions of a Desire handset, one labelled the “G” model. We’ve seen the normal model powered by a Qualcomm Snapdragon chipset and the “G” version using a MediaTek System-on-Chip, but here the original HTC Desire 728 comes with a MediaTek processor. What did HTC change, then?

A cursory glance through the specification shows that the Desire 728G has a similar 5.5-inch, SuperLCD2, 720p resolution panel as the original 728. There’s a similar MediaTek MT6753 processor, which contains eight individual 64-bit ARM Cortex-A53 cores clocked at up to 1.3 GHz. However, the 728G has 1.5 GB of RAM rather than the 2 GB of the original model. There’s 16 GB of internal storage plus a MicroSD card, which will support up to 200 GB of add-on storage. Another difference is unearthed when we look at the 728G’s connectivity, as whilst this device has dual SIM slots, neither supports 4G LTE radios, which the ordinary 728 has. There’s a 13MP rear camera and a 5MP front facing camera, HTC’s signature design feature of dual stereo BoomSound speakers and a 2,800 mAh internal rechargeable battery. As with almost all other devices built by HTC, the Desire 728G comes with the Sense user interface, which in this case sits on top of Android 5.1 Lollipop. We’ve no word when Android 6.0 Marshmallow may be available for the device.

HTC have given the Desire 728G a slightly watered down specification compared with the Desire 728, but for use in regions without LTE coverage (or without an LTE data plan), many customers may find that the 728G provides the same experience as the 728. It will be launched in India in the next few days at a price of Rs. 17,990, the equivalent of $270 or £180, in both online and offline stores.