The new BlackBerry PRIV is rapidly approaching its November 6 release date, and so far there are no delays. However, as it gets closer to the release date, we have more carriers and firm pricing beginning to surface. Customers can make a purchase on ShopBlackBerry for an unlocked version for $899, with a ship date of November 6. Rogers, Bell, SaskTel, Eastlink and Wind Mobile have all confirmed the BlackBerry PRIV will launch on November 6 with an outright price of $799.99 or a two-year term for $399.99.
Near the end of October we learned that regional carrier, Canada Eastlink, has also confirmed a November 6 release date – they priced the PRIV at $901 as the “Retail Price,” and $349 with EasyTab Plus. Just yesterday, Telus released their pricing for the PRIV as $890 for a no-term purchase and $410 on a two-year contract. Pricing, in general, is a little on the high-side – does the BlackBerry PRIV really command a premium price?
BlackBerry has always thought their devices should command a higher price than mere mortal smartphones. However, in today’s mobile world, especially with BlackBerry struggling to keep their head above water, one would think that the new BlackBerry PRIV would be priced very aggressively in an effort to increase possible sales. It seems that the same attitude that got them into trouble years ago, continues today. Certainly BlackBerry’s John Chen is out pounding the pavement proclaiming the virtues of the security built into the PRIV – especially the added security app called ‘DTEK by BlackBerry for Android.’ DTEK will let the user know at a glance the overall security rating of your device. It monitors and controls application access to your microphone, camera, location and personal information.
The BlackBerry PRIV can certainly not command a high price based just on DTEK, however, it does have some nice specifications to go along with its pricing. It sports a 5.4-inch QHD OLED display with a resolution of 2560 x 1440 pixels that translates into 540 pixels-per-inch. A Qualcomm Snapdragon 808 hexa-core processor clocked at 1.8 GHz is the brains of the PRIV, coupled to 3GB of RAM and 32GB of built-in storage expandable via a microSD card slot. It has an 18MP main camera sensor, a dual-tone flash, phase detection autofocus, OIS and a Schneider-Kreuznach certified camera for “dazzling photo quality.” A large 3410 mAh battery powers the device that will certainly get you through a full day. The PRIV also has a slide-out physical keyboard, which BlackBerry is famous for.