ZTE has announced a range of interesting devices earlier this year. The company has first released their Nubia Z9 flagship line of devices, and later on the introduced their Axon devices. This China-based smartphone OEM has introduced a couple of Axon smartphones, and the Axon Watch which was introduced in China back in July. That being said, ZTE has now released some additional details regarding its strategy, while they’ve also announced a new handset and expanded availability for some of their existing Axon devices, read on.
“Devices in our ZTE AXON product lines are designed entirely with consumers in mind and to be the nerve center of everything they do. Our high-end flagship strategy is now in full swing and we believe we have all of the ingredients to become a leading consumer electronics brand globally,” said Adam Zeng, CEO of ZTE Mobile Devices. ZTE has announced that the Axon Mini handset (including the pressure-sensitive touch and NBA versions) will be available in Hong Kong, Thailand, Singapore, Russia, Japan, India, Australia, France, Germany, Turkey, Spain and Italy in the coming months. They’ve also said that the device will be available for purchase in China online from ZTE’s MyZTE store, and the Jingdong Mall (JD.com). The Axon Mini will be available in Ion Gold, Chromium Silver and Rose Gold color options.
As far as Axon Mini’s pricing goes, it will depend on the region, of course. Axon Mini (Premium Edition) will cost 2,699 Yuan in China, will be priced at $439 in Asia-Pacific region and you’ll be able to get it for 389 EUR in Europe. Axon Mini, on the other hand will cost 2,299 Yuan in China, $379 in Asia-Pacific region and 329 EUR in Europe. The Rose Gold variant of the device will be slightly more expensive in those three regions. ZTE has also announced the availability of the Axon Watch in China, the device will be available for purchase in China via the company’s MyZTE store starting from October 27th. This device is p¸wered by the Snapdragon 606 64-bit octa-core SoC, while it packs in a 2,800mAh battery, 3GB of RAM, 32GB of expandable internal storage, and a 13-megapixel rear-facing camera (PDAF included). The 5.2-inch 1080p Super AMOLED display is also a part of this picuture, and an 8-megapixel camera can be found up front.
The company has also announced a new Axon device, the Axon Max. Interesting enough, the company did not share almost any Axon Max details with us, all they said is: ”ZTE also unveiled the AXON MAX – a larger-screen smartphone device with a bigger battery”. We’ll share more Axon Max details as soon as we manage to get some. We might not have official Axon Max details, but according to a third-party report, the device will sport a 6-inch QHD (2560 x 1440) display, 4GB of RAM and will be powered by the Snapdragon 810 SoC.