Twitter has been making a handful of changes to its platform, or rather additions, in attempts to raise engagement and keep users scrolling through their feeds. This includes the more recently introduced “moments” feature which allows users to see and interact with the tweets and other media content related to news stories, which users can now check out via the most updated version of the Twitter application. Twitter’s latest change focuses on their web platform and finally brings video upload capabilities to the desktop site, while video uploads are already available through the mobile app. Web video uploads alone are not all Twitter is doing to push video though, as they’re also beginning to implement pre-roll video ads and are adding an integrated GIF finder.
Twitter makes video uploads simple to navigate, allowing users to add them in three easy steps. Users can access videos by simply tapping on the add media button when they go to begin a new tweet, and then from there they simply select the video they want to add from their computer. On the web Twitter currently only supports MP4 video formats with H264 formats with AAC audio. Videos are also limited to a maximum size of 512MB and must be within the 30-second duration limit. If they’re longer than this, users are prompted to cut the video down with the integrated video trimmer tool.
Twitter is also still working on ways to increase its ad revenues and it’s doing this with 6-second video ads. Twitter wants to make things simple for companies to market their products or services with these pre-roll ads that would be played before video content from their partners, of which there are already a handful on board with Twitter working on adding more in the future. Publishers who have already signed on include VOX Media, Time, FOX, AOL, Mashable, Funny or Die and more. While not exactly videos, users who are rather fond of GIF images can soon look forward to integrated GIF finder and GIF generator on the platform, although Twitter wasn’t clear whether this was something which would be rolled out to both the web platform and the app at the same time, or if they would introduce to the app first like they have done with some other features.