Smartwatches are still needing to gain in popularity. However, with a wider variety of models and form factors available, consumers are increasingly able to buy one that they really like. These watches are being marketed as technology devices, with all the functionality they bring when paired with a smartphone, but also as fashion accessories, boasting their designs and the quality of the materials used in their construction. Samsung recently announced the Gear S2 with a rather futuristic design and the Gear S2 Classic with a more traditional design. Both of them feature a circular display and easy to swap bands. Now the company has partnered with some designers and brands to accessorize their smartwatches.
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It was already known that a collaboration with the Italian designer and architect Alessandro Mendini would bring unique custom watch faces and watch bands. He is known for mixing elements from different cultures, sense of humor and bold color choices, so it could be expected these would complement the good looks of the Gear S2. Samsung has also partnered with companies like Case-Mate, Casetify, Chow Tai Fook, Incipio, iTFit and SLG Design (also known as TheSom) for the creation of additional accessories so that users can choose from a wide variety of colors and materials according to their personalities or ones which reflect their mood.
Case-Mate will release leather bands and the clasp of the black Chevron leather band will be made by Rebecca Minkoff. Casetify will create additional bands made from sweat-resistant thermoplastic polyurethane (TPU) featuring five different designs: Dark Marble, Woodland Camouflage, Coral Tribal, Diamond, White Marble; and it is said that users will be able to create their own designs or use a picture on these bands in a near future. Chow Tai Fook will release some luxury bands for the Gear S2 Classic only, they will include accents in 18k gold or diamonds. iFit will have two options for the Gear S2 made of thermoplastic elastomers (TPE) and the Gear S2 will have six different designs made from leather or NATO material. SLG Design will create three different bands for the Gear S2 Classic including Italian Buttero, Minerva Box and a lizard skin pattern. Incipio will design several bands in translucent TPU and NATO as well as leather in the coming months.