Samsung’s newest experimental ad campaign targets consumers who are in dire need of a ten minute break from their crazy lives. Consumers are put on double decker buses for a uniquely Samsung experience, classy and fresh in spades to fall in line with the manufacturer’s market image. A breath of fresh air, in the form of a relaxing environment complete with device charging and refreshments, is a backdrop for a personalized demo of Samsung’s newest accessories.
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The floundering Android manufacturer bets that users can fall in love with their top Galaxy accessories in ten minutes or less by forging memorable, engaging experiences during that time. On a tastefully decorated bus rife with refreshments, customers in Germany, Poland and the United Kingdom will be treated to a full, customized tour of the best accessories the Korean giant currently has on offer. Their phones, if compatible, will also get some refreshment in the form of wireless charging offered at the bus’ “Power Bar”, providing further incentive to leave their busy day behind for just a few minutes.
The tour begins with a personality quiz on a specially outfitted Samsung Galaxy Tab S2. The tablet will then peg you as one of three archetypes; Entrepreneur, Style Icon, or Pioneer. Based on that, you’ll get a short break to play around with a curated lineup of Galaxy accessories. Samsung’s Fast Charge Wireless Chargers and Battery Packs, LEVEL Audio Products, Brand Collaboration Cases and the venerable Samsung Gear S2 wearable will be on offer. Consumers can also opt to enjoy an audiovisual feast in the LEVEL theater while on the bus, showing off the prowess of Samsung’s latest and greatest in innovative ways rather than a per-consumer use case that would be more typical among buyers.
The tour kicked off on October 27 and will last through December 6, leaving the Holiday season just around the corner for newly tempted consumers fresh off the buses. Those who want to follow the tour on Twitter, whether they aren’t in the right part of the globe, can’t make it to their local showcase or had a nice experience and want to see others having theirs, can do so by checking out the hashtag #10minBreak.