Samsung’s flagship smartphones have long been powered by Exynos chips, which are designed and manufactured in-house by the South Korean consumer electronics giant. While the US and Chinese versions of Samsung’s flagships used to typically come with Qualcomm chips under their hood, the versions sold in India, say for instance, were being powered by Exynos chips ever since the Galaxy Note 3 days. It is only recently, with the Galaxy S6 and S6 Edge, which were released earlier in the year that the company moved away completely from Qualcomm chips in favor of Exynos for all versions of the devices, irrespective of the target market. There are reports however, which indicate that the company will go back to Qualcomm for its next year’s flagship, the Galaxy S7, which will reportedly have at least one variant powered by the Snapdragon 820 SoC, with two other versions said to be powered by the Exynos 7422 and the Exynos 8890, the second of which will reportedly come with custom ‘Mongoose’ CPU cores.
While Exynos chips have mainly been reserved by Samsung for its flagship devices thus far, a new report from SamMobile seems to indicate that the flagship-exclusive status of the Exynos brand may soon be a thing of the past. According to the guys over there, Samsung is apparently working on an Exynos chip to power its future upper mid-range smartphones. Meaning, it is very likely that future Galaxy A series devices will be powered by Exynos-branded chipsets, going forward. The chipset is likely to be the Exynos 7880, which will reportedly be a notch below the aforementioned Exynos 8890 in terms of raw performance. Now that doesn’t sound like too bad a deal, considering the 8890 itself is expected to be faster and more power efficient than the Exynos 7420, which happens to be the current performance leader.
Of course, it remains to be seen as to how the entire scenario plays out over the next several months, but if indeed this current report holds up and Samsung is indeed working on an in-house chip for its premium mid-range devices, it could only mean more trouble for San Diego-based chipmaker Qualcomm, who had to already deal with reduced shipments this year. The company of course, has seen its revenues and market share fall significantly from its heady days, when it was the market leader both in terms of performance and shipments.