Droid MAXX 2 Hands On 10

Motorola’s New Phones Feature The Old Verizon Logo

October 27, 2015 - Written By Diego Macias

Motorola announced two devices for Verizon today, the Droid Turbo 2 and the Droid Maxx 2. Unsurprisingly, both smartphones are based on the new design language that the company used in this year’s smartphone lineup. The Droid Maxx 2 seems to be a re-branded version of the Moto X Play that was recently released in certain regions and not including the U.S. The Droid Turbo 2, on the other hand, features better specs and a shatterproof display. Both phones seem to be solid offerings for their respective asking prices, particularly when they integrate pretty large batteries. While carrier-branded smartphones usually have a lot of logos printed on their hardware, Verizon included only one logo on each phone aside from the Droid branding logo on the back.

The Droid Turbo 2 only has a checkmark at the bottom on the front, right between the speaker grilles. The Droid Maxx 2 has the complete Verizon logo on the back, above the Droid branding. The thing to notice here though, is that in both cases, Verizon used their old logo. As you may remember, Verizon changed the look of their logo back in September, featuring a cleaner look and a new font that went along with a more traditional-looking red checkmark. You would think that a company that wants to build a new identity, would show it on their new and exciting products, so it seems strange to see the latest Droid devices missing the new logo.

There is the possibility that the phones they showed at the event today were prototypes with the old logos, but these phones will be available in the next couple of days and even the packaging has been spotted with the old logos. The promotional video shows the Turbo 2 with the old logo and in the end, the new Verizon logo is used. It is no secret that Motorola had been working on these two devices for a long time, as their back covers leaked in pictures along with some of the phones that were announced back in July, so there’s the possibility that they started production before the new logo was unveiled. But still, changing a logo for a company as big as Verizon requires some time before it becomes official, so it would be assumed they would have told Motorola about it before production began in order to keep a consistent look.