Huawei is one of the world’s largest smartphone manufacturers of the world. In their domestic Chinese market Huawei and Xiaomi have battled it out to become the market leader. The position swaps, but at the time of writing Huawei seems to be in second place with 15.7% of the Chinese smartphone market compared with Xiaomi’s 15.9%. However, Huawei have been more successful at selling their smartphones in international markets and for 2015, Huawei are ranked as the third largest smartphone vendor in the world with a global market share of 7.8%, according to Gartner. This is behind Apple’s 14.6% and Samsung’s 22%. Huawei reported 48.2 million unit sales in the first half of 2015, helped by strong sales (over five million) for the Huawei Mate 7, Huawei P7 and Honor 6 devices, but this does not mean that they will relax.
Huawei is also working on boosting their North American exposure and, ultimately, sales. To this end we’ve seen their new smartwatch and the deal with Google to manufacture and sell the Huawei Google Nexus 6P smartphone. Huawei’s stated sales target for 2015 is to sell 100 million units and given that sales are traditionally stronger in the second half of the year compared with the first, this is certainly looking achievable.
We have written before about Huawei’s charm offensive for the North American market, where it faces trust issues from some quarters following a US senate report some years ago. North American carrier, Sprint, as one example refuses to use Huawei networking equipment. However, the Nexus deal plus the attractive new watch have already raised Huawei’s profile. It’s too early to tell how successful the Nexus 6P will be, either in the whole market itself or compared with previous Nexus models. It’s Google’s first metal unibody Nexus smartphone and has a slightly smaller screen than the 2014 Motorola-built Nexus 6 device. Looking further into the future, it’s also too early to tell how big a difference the Huawei Nexus will make to the perception of the brand, but many people may be thinking that if Google are happy to use Huawei as a smartphone manufacturer partner, it should be a good device. That Huawei is selling the Nexus 6P online at their usual sales portal should provide customers with exposure to Huawei-branded smartphones and the company will be hoping that a customer with a positive experience of the Nexus 6P may consider buying another device for a friend or loved one.