AH ASUS Zenfone 2 Batch 3-42

Asus Likely To Sell 30M Units Of The ZenFone 2 & Variants

October 7, 2015 - Written By Muni Perez

Released back in March, the Asus ZenFone 2 became a huge success due to its high-end hardware and really low price when compared to the competition. The launch received a lot of buzz mainly thanks to the fact that the main variant comes with 4 GB of RAM, something that only some top phones from the competition is able to beat as of today. When it was launched, the company set a skyward goal of selling 30 million units of the ZenFone 2 series this year, although they didn’t start with that number. Considering that they sold only 10.000 smartphone units in Q1 2014, climbing to 1.5 million in Q4, you should expect a more humble number. They had, actually. By February, the goal was to sell 17M. However, in March it climbed to 25 million when the ZenFone 2 was announced in Taiwan. After releasing the device in China and Europe, the company pushed the sale target even further to 30 million units. With the help of India, it may reach its goal.

The company has an interesting sales strategy that targets every market they are in with specific versions of the ZenFone 2 to meet consumers demand. As a result, there are several variants of the ZenFone 2 covering different price ranges and specs. In addition to the main models, you have the low-cost Zenfone Go and ZenFone 2 Laser, the ZenFone Selfie, ZenFone Zoom and ZenFone 2 Deluxe. India is en-route to become the second largest smartphone market in the world and the ZenFone Laser 5.5, which is a new variant of the Laser, is having a nice start there. Even before going on sale, the device scored 30.000 pre-order sales, with numbers going up further after the official launch. With a 5.5-inch screen, it offers mid-range specs with a Snapdragon 410 SoC, 2 GB and 13-megapixel camera for a lower price than its more powerful sibling.

Asus has recently partnered with Foxconn to manufacture its phones in India and it should help boost the company’s presence in the country. Smartphone shipments there grew by 46% between April and June, to 26.5 million units overall. Another important market for Asus is China, which saw almost 90 million smartphone units sold in Q2 2015 and the company expects to nab around 10 million of that. Nonetheless, 2015 is almost over, so let’s see how these numbers go.