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App Annie Shows Android Market Segment Growing Q3 2015

October 14, 2015 - Written By Cory McNutt

It is that time of year again for App Annie to release their third quarter findings on app trends around the world.  Google Play continues to gain grounds on downloads over iOS – due to first-time smartphone users in emerging nations like India and Southeast Asia.  However, profits from the iOS App Store continue to outpace the Google Play Store thanks to China’s great thirst for the larger screened iPhone.  In the Q3 2015, worldwide downloads on Google Play were about 90-percent higher than at the iOS App Store – up from 85-percent last quarter.  India, Indonesia and fast-rising Vietnam were the main growth drivers.  Many sub-$50 smartphones are gaining prominence in those regions and the app developers that target this new market segment will stand to grow the most.

What is so exciting for Google is that India has tremendous growth potential – the smartphone penetration there is only 10 to 15-percent and represents incredible growth potential for app developers.  Smartphone sales are extremely high due to e-commerce sales removing distribution bottlenecks that have plagued that area – especially the newer high quality-low cost devices.  This is helping to drive Android apps – security apps like 360 Mobile Security, the cross-platform file sharing utility, SHAREit, and social apps such as Facebook, WhatsApp Messenger helped make India the third largest market by downloads…as well as the third largest smartphone market.

Looking at the US, during the third quarter 2015, the Top Categories App Annie tracks can give us some interesting information.  For instance, when using our smartphones we spend the most time using Social media apps, followed by Communications, Games, Media and Video and finally Tool apps.  For the most downloads, Games tops the list, followed by Tools, Communications, Photography and Entertainment.  When it comes to the top app revenues, Games once again tops the list.  This is followed by Communication apps, Social, Tools and rounding up the top five are Entertainment apps.

When it comes to the most downloads by country, the United States is still at the top of the list, followed by Brazil, India, Russia and Mexico rounds out the top five.  When it comes to which countries produce the most revenue, Japan is tops, followed by the US, South Korea, Taiwan and lastly, Germany. App Annie is the largest mobile app intelligence platform and provides developers and publishers with the information they need in order to build, market and invest in the apps that users want.  The fourth quarter will no doubt bring some changes, but one thing will remain constant – India will continue to be a hotbed for smartphones and apps.